We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on the Liverpool FC website. However, if you would like to, you can change your cookie settings at any time. For information on how to change your cookie settings or block cookies altogether please see http://www.aboutcookies.org/
What is a cookie?
A cookie is a piece of information that is stored on your hard drive by your web browser. We use cookies so as to be able to build up a profile of your interests and preferences and this may be used by us to make your visits to our site more enjoyable. Our cookies also enable us to enhance your visitor experience by storing information about the products and services that you select between visits so that we can provide you with focussed information each time you visit our website.
In May 2012, the EU Privacy and Electronic Communications Regulations came into force in the UK. The regulations make it clear that all UK websites need to gain consent from people visiting the site to store 'cookies' on their computers
Most browsers automatically accept cookies, but you can usually change your browser to prevent cookies being stored, however if you do turn cookies off this will limit the service that we are able to provide to you. If you wish to change your cookie settings or block cookies altogether please see http://www.aboutcookies.org/
Types of Cookie on Liverpool FC websites
Strictly Necessary Cookies:
These cookies let you navigate around our website and use essential features like secure areas, shopping baskets and online billing. These cookies don't gather any information about you that could be used for marketing or remembering where you've been on the internet.
We use these Strictly Necessary cookies to...
- Remember things like information you've entered on forms when you navigate to different pages in a single web browser session
- Identify you as being logged in to Liverpool FC websites
- Remember when you have seen a single use page (such as the splash page) so we don't show it to you again and again.
Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don't collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
We use performance cookies to...
- Provide statistics on how our website is used by our fans
- See how effective our adverts are (we don't use this information to target adverts to you when you visit other websites)
- Help us improve the website by measuring any errors that occur
- Test different designs of our website
Functionality Cookies:
These cookies allow the website to remember choices you make (such as your user name) and provide enhanced, more personal features. They can also be used to provide services you have asked for such as watching a video or commenting on a blog.
We use 'Functionality' cookies to...
- Show you when you're logged in to the website
- Show you have a nickname or not and have or have not accepted our terms and conditions
- Share information with partners to provide a service on our website. The information shared is only to be used to provide the service, product or function and not for any other purpose
You can control whether or not these cookies are used, but preventing them may mean we can't offer you some services, and will reduce the support we can offer you. It's also possible that preventing these cookie stops us remembering that you didn't want a specific service.
Targeting Cookies:
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information is shared with other organisations.
We may allow the placing of targeting cookies on your device during your visit to the LFC website. This means that when you visit other websites who are part of carefully selected display networks you may be shown relevant product or service adverts from LFC or our commercial partners based on what we think you have shown an interest in. To opt out of this type of advertising then please go to the Network Advertising Initiative website. Alternatively if you regularly clear cookies in your browser this will also help stop this type of re-targeting advertising from appearing.
Remember, if you wish to change your cookie settings or block cookies altogether please see http://www.aboutcookies.org/
