Liverpool Managing Director Ian Ayre tonight insisted that Club would not consider a naming rights deal for Anfield, but confirmed the Reds were looking at the possibility if they were to move to a new stadium.
Explained Ayre: "We are actively looking for a naming partner if we were to move to a new ground, but that clearly does not apply if we decide to remain at Anfield.
"No final decision has yet been made, but a considerable amount of work continues on analysing the options open to us, be that a refurbishment of our existing home or the move to a completely new LFC Stadium in Stanley Park."
Tagged: anfield , naming rights , stadium