Ian Ayre hails landmark deal with Warrior Sports

Ian Ayre has hailed Liverpool FC's record breaking kit deal with Warrior Sports as 'landmark' agreement.

The Reds have confirmed that the American company will be the club's official kit supplier for six years from June 1 2012.

No figures have been released but it's understood the contract is worth around £25million per year - more than double what adidas currently pay.

Liverpool managing director Ayre said: "Liverpool FC is thrilled to be able to announce this fantastic partnership with Warrior Sports for the 2012-2013 Barclays Premier League season onwards.

"This is another landmark deal for Liverpool Football Club and once again shows the value of the club's brand globally.

"Warrior Sports will bring its own unique brand and ideas to the partnership, ensuring that they can assist us at the club both on and off the field of play. Sharing the same focus of domination and winning will be an incredibly important part of this partnership going forward.

"As with all our partnerships we have taken time to form a relationship with the individuals behind this opportunity.

"I believe that Warrior have some outstanding people we can work closely with to continue to deliver quality products to our fans around the world."

The deal is Warrior's first major contract in football. Owned by Boston-based New Balance, they are a big player in the United States where they have traditionally been associated with hockey and lacrosse.

Warrior Sports general manager Richard Wright said: "At Warrior Sports we pride ourselves on high performance and an incredible desire to win. Our partnership with Liverpool FC, a football institution and recognised brand name across the world, is the perfect fit.

"Warrior Sports has ventured into football to bring our knowledge of making top level product to a new playing field.

"We are not the sort of brand that is going to keep our head down. We are here to shake up the world of football and our partnership with one of the most successful club teams of all time is just the start."

Source: Liverpool Echo

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